A billboard advertisement for Apple credit card in Walnut Creek, California, U.S., on Tuesday, Jan. … [+]
Prediction: By the end of this decade, bank-fintech partnerships will be a thing of the past.
This prediction flies in the face of recent industry trends. Fintech partnerships have been an important objective for banks for the past few years. Cornerstone Advisors’ 2023 What’s Going On in Banking study found that 70% of banks said partnerships were important to their 2023 business strategies, up from nearly two-thirds in 2022.
Bank-fintech partnerships have become inevitable in the eyes of some industry observers. According to a Knowledge@Wharton article titled Why Partnerships Are the Future for Fintech:
“As the finance industry grapples with what the next generation of banks and payment systems will look like, it’s clear that partnerships are a linchpin for riding the wave of change successfully.”
What are banks trying to accomplish with fintech partnerships?
It’s more than just providing banking as a service (BaaS) services to fintechs. In Cornerstone’s study, 40% of banks cited improving lending productivity as an important fintech partnership objective, 36% mentioned growing deposit volume, and 31% listed increasing loan volume.
The results from fintech partnerships have been less than stellar, however. Just one in three banks have seen a 5% or more increase in loan volume from partnerships, and half as many have realized at least a 5% gain in non-interest income.
There’s no doubt that banks face technology-related issues—like integrating to core, ancillary, and digital banking systems, as well as a lack of API experience—when executing fintech partnerships. There are other contributing factors, however, like:
These shortcomings are fixable, but another issue has become the proverbial elephant on the table: Many bank-fintech partnerships aren’t really “partnerships”—they’re client-vendor relationships.
In a Forbes article titled Better Together: The Evolution Of Bank-Fintech Partnerships, ConnectOne Bank CEO Frank Sorrentino quotes Nathaniel Harley, CEO of MANTL, about how the fintech builds ‘being a good partner’ into its strategy:
“We take a consultative approach to our client relationships to help our customers extract meaningful value from our technology. It is a differentiating factor and critical to maintaining successful, long-term bank-fintech partnerships.”
Note that Harley referred to his firm’s “client” relationships. Hartley’s approach doesn’t just describe a good partnership, it describes what any good vendor or service provider must do. It’s being “customer-centric.”
The term “partnership” implies—if not means—shared risk and reward. This isn’t the nature of most bank-fintech relationships, however—banks purchase or procure technology and services from fintechs.
This is more than a terminology issue. Banks are already challenged by the daunting task of managing lots of technology and service providers. Calling a provider a “partner” doesn’t minimize or alleviate the vendor management challenge.
This is also more than a terminology issue because of the future of fintech. Despite the angst that many in the fintech space (it’s not an industry) feel, fintechs have a bright future ahead of them.
To oversimplify things, fintechs come in two flavors: 1) those that compete with financial institutions, and 2) those that support financial institutions.
What’s the future of the first group? They will:
What’s the future of the second group? They will: 1) fail and go out of business, or 2) succeed and become established players in the bank tech space.
My bet: By 2030, many of those in the first group that pivot and offer their products/services through banks (#3) will be acquired by banks, and many in the second group that succeed (#2) will be acquired by established bank tech firms like FIS, Fiserv, Jack Henry, Q2, Alkami, NCR Voyix, etc.
This is hardly a far-fetched prediction—it’s exactly what’s happened in the bank tech space for the past 20 years.
The decline in the stated importance of —and focus on—partnerships doesn’t mean, that banks’ use of and involvement with fintechs will decline. Smarter bank will:
1) Refocus “innovation” efforts on tangible process improvement and revenue creation. The days of the “fintech petting zoo” where bankers go to their boards and point to their fintech “partnerships” with as proof they’re “innovating” is over. Banks need to find and select vendors who help them operationalize process change and new product/service creation.
2) Increase their investment in—and use of—fintechs. In many ways, banks have become the new venture capitalists in the fintech space. According to Cornerstone Advisors, there are about 500 community-based financial institutions investing in fintech startups, averaging $4 million in funding per institution. What many are not doing enough of, however, is implementing those fintechs’ solutions.
3) Change vendor selection criteria. Vendors’ innovation capacity needs to become a more important component of vendor selection criteria. Filling gaps in features and functionality is a whole lot easier than helping banks innovate on processes and products.
4) Make data-driven vendor decisions. How will banks know if tech vendors really live up to the innovation capacity requirement? Consultants will certainly continue to play a role. But banks need a more data-driven view. I’m keeping an eye on providers like True Digital Network and Naya One (with its “sandbox as a service” concept) that promise to enable this.
Just to clarify: The impending decline of bank-fintech partnerships does not spell doom for banking as a service.
Just as the so-called “partnerships” described above are really client-vendor relationships, the same is true in BaaS, except the roles are reversed: Fintechs are the clients, and banks are the vendors or providers of services.
And don’t believe for a second that the Apple-Goldman Sachs blowup casts a negative light on the BaaS space.