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Alex George, Co-founder & Managing Director of ITLH.
The UI and UX design market is dynamic and ever-changing, with new trends emerging and fading every now and then. These often affect the industry and define branding rules for a plethora of different products. In order for their design solutions to remain relevant and competitive in the eyes of the audience, UI and UX designers must stay up to date with these annual trends. Trends, on the other hand, should not be introduced just for their aesthetic appeal. Its main purpose should always be to improve the user experience and usability of the product.
Users’ interactions with digital products have changed significantly as a result of new market technologies, particularly the emergence of Metaverse. There is a massive upheaval in the market, which has created a requirement for new UI and UX trends to develop in order to satisfy consumer desires, increase product engagement, and enhance customer happiness. It was only the debut of Metaverse that was responsible for changing the patterns of client user experience.
Customers and companies all across the world are dealing with pandemic-related issues that need localized design solutions. Changing lifestyles post-pandemic and global patterns of user involvement with products are also impacting the attention-to-details in the UI and UX sector and nurturing new trends.
Today, UI and UX designers are using some of the new and upcoming 2022 trends to build more cutting-edge features and improve the user interface and experience of the latest products in order to fortify brand credibility in the competitive market.
A designer’s world: far-famed features and trenchant trends in UI and UX for 2022
All-embracing accessibility: UX and UI Designers and marketers should consider overall operability while creating new products. Rather than only designing for 90% of the population, designers should also provide solutions for individuals with disabilities. Including features of visual or aural accessibility improves engagement with the product and promotes its commercial viability. Second, it aids in the establishment of brand identification in the market.Google and Microsoft have used AI and AR to build accessible products. Google lookout and See AI allow persons with sight and aural impairments to recognize things, currency, scan and read-aloud texts, and determine travel routes. See AI nowadays can decode facial expressions to recognize people’s emotions as well.
Bespoke and localized should be capitalized: Users want bespoke design solutions that are both regional and familiar to them. Designers should take advantage of regional and individualized trends to provide clients with a better user experience. The audience should be able to personalize the content they view on the channels they prefer. Netflix has heavily invested in this trend by personalizing its video catalog based on users’ content consumption tendencies.
The allure of the dark mode: The trend toward dark mode in UI and UX design began in 2020 and is still going strong this year. Nike and Netflix pioneered the use of dark mode in UI and UX design. It is a high-contrast setting that enables substantially improved text and graphics on applications and web pages. The dark mode trend also includes a visual accessibility factor, since it improves reading for those with vision problems and color blindness. It is not glaring to the eyes and even preserves the device’s battery life.
Minimalism to the fore: Users like simple applications and websites. They want an aesthetically beautiful, fast-loading, and simple-to-navigate interface. This is only achievable if UI and UX designers apply the minimalist trend to their products. The features on applications and websites should connect with consumers in a smooth manner. The interface design must adhere to the brand requirements while retaining minimal visual components. Adding images, text, motion, and other elements will result in a half-baked product. Instilling minimalism in UI and UX begins with an intuitive and clutter-free design.
The mass move to the metaverse universe: With the launch of Metaverse, virtual reality has made its way into the world of UI and UX design. Users connect to this virtual environment and experience it using VR headsets. Brands like Forever21 have their own customized games with a user experience on Metaverse to influence their patrons' choice to spend on digital products.
Managing micro-interactions: Micro-interactions are one of the UI and UX themes that will be prevalent in 2022. Push-button alerts and calls to action are two examples of micro-interactions that designers can use to provide their audience with a way to learn about and interact with their brand and its content. For example, when we buy meals through Zomato, push-button notifications let us know about special deals and discounts.
Conclusion
Contemporary requirements create an inertia within the industry and the subsequent changes that follow become trends. Eclectic, encompassing, and engaging are the three E’s that have emerged and will persist to transform the UI and UX industry to a new dawn and domain of operability. These are the actual 2022 UI/UX buzzwords. In the post-pandemic realm, designers will want to keep improving these features to reach a wider range of users, building on the success of the IT industry.
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Views expressed above are the author’s own.
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